Diploma in International Marketing
Boston University Division of Extended Education
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Location:
| Boston, Massachusetts - United States | |
Highlights:
| Managing today's complex international marketing environment not only requires an understanding of the global marketplace, but also the innovation .. | |
Length:
| 1 Semester(s) | |
Description:
| Managing today's complex international marketing environment not only requires an understanding of the global marketplace, but also the innovation to think and act ahead of the competition. The shifting global consumer, the fast-paced world of e-commerce, business-to-business, and strategic supply chain environments are key examples of the complexity of the international marketplace---one that is just as much affected by global competition abroad as it is in one's own home markets.
The Boston University Diploma in International Marketing is an intensive, four-month program that provides you with the comprehensive and detailed understanding of the international marketing environment. You will learn firsthand from accomplished faculty and industry leaders how to design global strategies that incorporate the critical elements of marketing essential to the cultural, political, and economic forces of other nations. Our rigorous curriculum, which includes courses in the most current and cutting-edge marketing strategies, will prepare you for the challenges of the global economy and give you the in-depth knowledge essential for success as an international marketing expert. | |
URL:
| http://www.bu.edu/global/ |
This listing is part of PlanetEdu's Graduate Schools category.
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